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5 Things to Know Before Selling Your Phoenix Home

August 11, 20251 min read

Selling your home is one of the biggest financial decisions you’ll make, and preparation is the secret to getting the best results. Here are five essential tips to help you sell faster and for top dollar in the Phoenix market.

1. Stage Your Home Like a Pro
Buyers need to envision themselves living in your space. Declutter, depersonalize, and arrange furniture to highlight your home’s best features.

2. Set a Competitive Price
Overpricing can cause your home to linger on the market, while underpricing leaves money on the table. I use detailed market data and neighborhood comps to price homes for maximum interest and strong offers.

3. Invest in Professional Photography
Over 90% of buyers start their home search online. High-quality photos (and even video tours) can make your listing stand out from the competition.

4. Market Beyond the MLS
Social media ads, email marketing, and open houses can expose your home to more potential buyers and create a sense of urgency.

5. Work With a Local Expert
A local agent knows the Phoenix neighborhoods, buyer behaviors, and pricing strategies that work. I can help you navigate offers, inspections, and negotiations with confidence.

Thinking about selling? Let’s connect to discuss your home’s value and the best strategy for today’s market.

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Stephanie Watkins

Stephanie Watkins is a trusted Phoenix real estate professional with a passion for helping buyers and sellers navigate Arizona’s dynamic housing market. With years of local expertise, she provides clients with market insights, strategic guidance, and personalized service to achieve their real estate goals. Whether you’re buying your first home, upgrading, or selling for top value, Stephanie is committed to making your move smooth, informed, and successful.

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Powered by Coldwell Banker Realty


Trusted brand. Local expertise. More ways to win your move.
Serving buyers and sellers across the Phoenix East Valley with the backing of Coldwell Banker Realty’s century‑long reputation and modern marketing power.


Why the Brand Behind Your Agent Matters

Working with a full‑service brokerage gives you reach, resources, and reliability that solo agents can’t easily match. Coldwell Banker Realty adds:

Heritage & trust – A brand founded in 1906 with a long track record of ethical practice and consumer trust.

Global network – Connections to a nationwide and international referral network to attract qualified buyers and help you relocate with confidence.

Marketing engine – Professional photography, property websites, targeted digital exposure, print options, and coordinated social promotion designed to put your home everywhere it needs to be.

Technology & data – Modern tools for pricing insights, market monitoring, e‑signature, and real‑time updates so you always know what’s happening next.

Relocation support – Corporate and individual relocation solutions to make long‑distance moves easier.

Education & ethics – Continuous training and a strong ethics culture so your transaction is handled the right way.

Local presence – Neighborhood knowledge across Chandler, Gilbert, Queen Creek, Mesa, Ahwatukee, and surrounding areas.


For Home Sellers

What you get when we list your home:

Price strategy consultation – We review comparable sales, micro‑trends, and timing so we enter the market with confidence.

Prep & presentation – Guidance on staging, repairs, and curb appeal to maximize first impressions.

Premium marketing – Pro photos, compelling copy, online syndication, and targeted campaigns to reach the right buyers.

Showing management – Streamlined scheduling, feedback tracking, and active communication.

Offer negotiation – Skilled negotiation to protect your bottom line and timeline.

Contract‑to‑close – Inspection coordination, appraisal support, and milestone checklists through closing day.

Luxury listing? Ask about enhanced exposure through Coldwell Banker’s renowned luxury marketing program for qualifying properties.


For Home Buyers

A smoother path to the right home:

Strategy session – Clarify must‑haves, neighborhoods, schools, and commute needs.

Early alerts – Real‑time property notifications so you never miss a match.

Touring made easy – Private showings and virtual tours on your schedule.

Offer game plan – Pricing intel and terms strategy to compete with confidence.

Trusted partners – Lender, inspector, title, and contractor introductions.

After‑closing help – Move‑in checklists and homeowner resources.


What This Means for You

More eyes on your listing → stronger interest and better offers.

Better intel for decisions → less stress and fewer surprises.

A proven process → clear steps from consultation to closing.


FAQs

Is Coldwell Banker Realty a franchise or corporate office?
Coldwell Banker operates through a network of company‑owned and independently owned offices. Regardless of structure, you benefit from a recognized brand and shared marketing systems.

Can I work with you if I’m relocating out of state?
Yes. We can coordinate with trusted partner agents in your destination city to keep the process seamless.

Do you handle luxury properties?
Absolutely. For qualifying listings we can activate elevated marketing through the brand’s luxury program.

I’m a first‑time buyer—do you work at that price point?
Yes. We serve all experience levels and price ranges.


Each office is independently owned and operated, where applicable. Coldwell Banker® and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. Equal Housing Opportunity. This page is presented by an independent sales associate affiliated with Coldwell Banker Realty.


Stephanie Watkins, REALTOR®

Proudly serving Chandler, Gilbert, Mesa, Queen Creek, Scottsdale, Tempe, Queen Creek, San Tan Valley, Apache Junction. Big on trust. I'd love to get you moving.

Equal Housing Opportunity.

Information is deemed reliable but not guaranteed. All measurements, square footage, and property conditions should be independently verified by the buyer. No financial or legal advice is provided.

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